So what do you get? Instead of using Flash, or QuickTime which would play back without any issue ... there's some QMesh plugin that you've first got to install to view this music video. Strike 1.

Anyway, I start to browse the music store (using miles to pick up music? Not such a bad idea, I guess, if the price is right). It turns out I can't just put in my Aeroplan number/password to start buying music... I've got to go all the way back to the Aeroplan website and redeem my miles for a voucher I can use on the store. Strike 2.

That also means, there's NO price listed anywhere on the site. I.e. it'd really be nice to see how many miles each song/album costs. Maybe as dumb as the Zune "points" thing, but at least it'd give an idea of cost. Strike 3.
Of course, even if I did decide I wanted to pick up a voucher, I'd be out of luck, as the site's down at the moment. Great idea... send out emails announcing a "world premier" and then go down for "routine maintenance."

Strike 4.
To top it all off, only a tiny percentage of music on the site is in MP3 (instead of WMA) format ... and all the MP3 music I saw were from bands I've never heard of. So, for anyone using an iPod ... you're out of luck.
Strike 9, you're done.
Nice try, though, Air Canada... Maybe you should just do a deal with Apple to let us redeem miles for iTunes gift certificates?
