Matchstick, an awesome Toronto startup just turned 6 years old. They're a word of mouth marketing company, built by two awesome founders and have done work with some of the biggest brands around (Coke, Land Rover, BlackBerry, you name it).
One of my friends actually just got a free BlackBerry through a campaign RIM did with Matchstick... if years of my pestering didn't drive him to get one, at least someone at Matchstick managed to slip him some ThumbCrack.
Oh, and speaking of the birthday... these guys throw a great party... if only my head didn't hurt afterward...
Either way, it's pretty great to have a company like this in our backyard!